Tech giant Apple plans to start production of a self-driving car using its own battery technology in 2024, according to reports.
Apple has been developing its own electric car since 2014 under the codename Project Titan. It has remained tight-lipped about the venture but according to reports, the iPhone maker has made enough progress to target a launch for consumers in four years.
People familiar with Project Titan said that the Apple car would include its own “next level” battery technology”, adding that it’s “like the first time you saw the iPhone”.
This will reportedly reduce the cost of the electric battery and increase its range.
Apple has hired a number of ex-Tesla executives to work on Project Titan, including Doug Field who returned to Apple in 2018 as vice president of special projects.
Apple’s focus on consumers diverts from the plans of Google-owned Waymo and Uber’s recently sold self-driving subsidiary Aurora Technologies, which are making autonomous taxis.
Apple has been secretly testing prototype cars in California, according to Taiwan’s Economic Daily News.
Over the course of the last few years, rumors indicated Apple had shifted its focus to autonomous driving software, but Apple in August 2018 rehired Tesla engineer Doug Field, leading to speculation that Apple was again be exploring a car option.
Apple analyst Ming-Chi Kuo believes the car will be Apple’s “next star product” with Apple able to offer “better integration of hardware, software and services” than potential competitors in the automotive market, with Apple-designed chips manufactured by TSMC
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